This item can be customized with any logo. Multipurpose Cool Towel: the cooling towels for athletes can be applied as a neck wrap, headband or handkerchief, ideal for athletes, runners, sports fans, workers working outside in the summer and more. Just soak the neck cooling towel in cold water for about 1 minute (the colder the water, the better it cools, soaking the towel in ice cold water is better), then wring out water, shake it 3-5 times and place around neck.